Theatre choreography includes: Saturday Night Fever (The Peacock Theatre, UK/European Revival Tour), The Theatre Channel Episodes 1-5 (Adam Blanshay Broductions), HEX (National Theatre), The BoyFriend (Menier Chocolate Factory), Top Hat (Aldwych Theatre) (Olivier Award for Best Choreographer), Follies (National Theatre), (Nominated for Olivier Award), The Sound of Music (50th Anniversary UK Tour), and Evita (Dominion Theatre).
In 2014 he was invited by Sir Andrew Lloyd Webber, Sir Trevor Nunn and Dame Gillian Lynne to create the new tap choreography for the critically acclaimed production of CATS at The London Palladium, which subsequently continues to run worldwide.
Television choreography includes: So You Think You Can Dance (BBC), All Star Musicals Christmas 2021 and Easter 2022 Specials (ITV), and the hit BBC series Strictly Come Dancing, where he continues to create featured group professional routines and Charlestons.
Throughout his career Bill has also become an expert on Fred Astaire, one of his dance idols. He directed and choreographed the first-ever tribute to Fred at the London Palladium, and has appeared in ITV Perspectives programme For the Love of Fred Astaire.